America’s Test Kitchen

Director of Product Design ← Director of UX ← Senior UX Designer supporting product design, customer, and collaborative partner communities

Highlights include:

Leads design of ATK’s five star native mobile app for iOS and Android
Created a dedicated UX Research role and practice at ATK, including our first co-design panel & first longitudinal user research platform
Changed hearts and minds focused on short-term gains to the merits of meaningful, and long-term relationship building, leading a full overhaul and consolidation of the ATK IA, UX, and product ecosystem
Paired with UI and Engineering to plan, execute and evolve ATK’s first design system
Interviewed on Ethan Marcotte’s Responsive Design Podcast

2015-2016

Vermonster

Design Strategist bringing design leadership, culture, process, and opportunities to this full-stack development shop

Highlights include:

Designed for designers! Used creative play, interviews, and on-site observation to translate Continuum’s work practices into how their website feels
Brought external perspective, research, and testing/interview support to Autodesk’s UX team as they prepared to launch a new product/LOB
Moved Vermonster’s school-bus mapping app, Schoolbot, from a data-first approach to one grounded in parents’ needs and routines

2011-2015

Arnold Worldwide

Senior User Experience Designer partnering with strategy and visual design to identify, define, and design client opportunities from the consumer perspective

Highlights include:

Organized a grassroots program for women at Arnold, then broadly, in advertising
Designed a content-driven social game for Al Gore’s Climate Reality Project – Arnold’s first responsive web application
Explored meaningful ways of using technology to add value to dealer-to-consumer interactions at Volvo Dealerships
Transformed a hidden wishlist tool into a visual, social, creative platform for American Eagle’s .com users
Re-envisioned CVS’ Drug Information Center to better provide clarity and comfort to overextended and anxious patients and caretakers

2006-2011

Silverscape

Director of User Experience Design ← Senior Designer championing UX thinking at this small design, development and marketing shop. Visual and UX design for a proprietary CMS, a $500,000 online community, and a performance apparel e-commerce site